Not only does it provide a captive audience of shoppers, but it also gives businesses a direct way to reach them. People come to the site when they are in the mood to be creative, try new things, or research a purchase.Īs a result, Pinterest is a marketer's dream. Unlike other social media sites like Facebook and Twitter, where users go to catch up with friends and family or consume news, Pinterest is all about inspiration. The key to making money on Pinterest lies in understanding the platform's demographics.
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